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This web page aspfloors.com.au states the following, "The most effective access flooring solutions on the market." We saw that the website also said " Freedom is essential, particularly in the workplace." It also said " We live and work in an era where technology evolves daily, and with this transition businesses require the freedom to advance alongside it. ASPs Unique Floor System provides businesses all over the world with this freedom. Which Access Floor System is right for your project? View our selection guide." The header had ASP Access Floors as the highest ranking optimized keyword. It is followed by floor system, revolutionary floor technologies, and versatile and flooring solutions which isn't as ranked as highly as ASP Access Floors. The next words aspfloors.com.au used was access floors. controlled cavity was included but will not be viewed by search engines.